3rd semester final project

strategy:

research	Concept development	prototype	Psd solutions	Coding	test
Nov 20-26	Nov 27	28-2nd dec.	Dec 3-6	Dec 7-13	Dec 14
report	Dec 15-19
Submission	Dec 20

client: aktivfirmasundhed.dk.

PROBLEM FORMULATION

What is a problem formulation in report?

Which way we can go to solve our problem through our research?

The report:

A report is meant to investigate a specific problem. Investigate we mean solve, analyze, discuss, interpret and estimate.

Question of problem formulation:

1. How can active firma get popularity and get attract more customers through our gamification?

2. Who are the actual target group?

3. How can we convince the customers to use our product means firma?

4. Why customers has to choose our firma as a best company?

5. How can we help motivate and retain those who make use of the fitness concept.

Promotion material to support meetings with decision makers/potential customers

personas:

person no: 1 jacob

person no: 2 mary
persona no: 3 peter

jacob is a business man he is 30 yrs old.he has business of handicraft. he has got 107kg. weight and he is always worried about his weight. day and night he remains too busy and he does not has enough time to schedule any extra activities besides his work. but sometime he is spent his time to play interesting game, his friends and his colligue often talk about his overweight and he doesnot want to be troubbled any more because of his overweight.he is young but because of his weightness he seems old and ugly.So he decided that whether he could or could not he should manage his time and give his busy scheduled time for his health. So that he could drain some weight out of his body to be in slim portion and seem handsome happy and energetic.

scenario:

    jacob feels he has some lazyness because of his overweight he can also feel his employes are also becoming lazy from hard working so that he is decide  to hire AFS to solve his overweight. he and his firma employes start training becuase they are really impressed of henriks fitness plans. these plans are really according to employees requirements. 

2nd perosna:

mary is working in netto. she is 28 yrs old and her weight is 80 kg weight. and she has got two children. she is very much interested to dance each and every free time from her work. before Mary got married she was  slim and she seemed like and actress but now she is getting weighty and she is also worried about her weight. now she wants to loose some weight and be like she was before so that she is insearch of an institute or a company which is able to convience her that she could really loose her weight if she joins that vary company.

scenario:

mary  hear about active firma hired by her company. when she checked the plans of AFS , she likes to join AFS firma fitness services which is provided and trianed by henrik . she look he has some funny plans which are according to our test and hobby. its same like her past activities. she likes to join AFS firma fitness plans. 

so that in my view active firma is the one and only company that could really help these to personas. we think that this company can prove that  they(jacob and mary) could get good results if they follow the company.

3^rd persona

Peter is a employe  of diwan swarma in nørrebro and he is also living in Copenhagen. He is 25 yrs guy with 65 kg weight. He is very healthy and strong boy because of him regular exercise in fitness. He go to gym at the evening time around 5 o´clocks. Fitness is his in daily routine work. He loves to maintain his body as always that’s why he is the regular customer of fitness. In the future he would like to participate some competition of fashion show and any dance show so that, he also like to learn some dance step which it will helps to weight keep on constant like now. Now a days he is looking for new fitness center . it is little bit expensive and small because he does not afforded fee in his student life so that he wish it would be that  kind of fitness  which has got dance class and any interesting event because where he doing exercise there is nothing new and extra like dance or any kind of interesting competition.

SENARIO

Peter has smart phone, Peter loves to use facebook in his free time so always when he is free from work. his friend liked page of AFS at facebook then he get information about his like of AFS then he triied to go inside and see the firmas fitness plans and henrik guiding schedule which are really according to his taste.

Research

Use internet  and see the motivation catalog for fitness

First we have open an internet.  And search about motivation for fitness and we have got lot of information about the links of motivation for the fitness for peoples then we have checked the website of European fitness center.  We used Wikipedia for  look already have successful people. Ex body builder and raclers how they get inspired and how they get worked. How they feel exercise and how it should be.

                             We have saw the exercise plan.  Why  peoples does fitness and what kind of fitness place they would like to join. Then we researched  among the people about their fitness habits. Some people is disappointed by overweight like obesity.

Obesity

-bad life style

-busy life

-smoking

-drinking

-lazyness

All these bad thing will force us to join fitness.

Field work

For field research we went to fress fitness in Copenhagen then we met with one trainer of the gym. We had no any prove letter from the school that is why we did not got too much information from that guy but trainer helped us for full fill our task.

Our question for the trainer as follows

1.       We asked him how people motivate to join your fitness?

2.       What are the plans of your fitness?

3.       What about your strength of your fitness?

4.       Do you have any events and special plan to motivate the peoples?

5.       Do have any special offer?

6.       Any another  facilities to compare with another famous fitness groups?

Then we have got some answered from him like about the membership plans are cheaper than other groups. Then they have new technology .  they have also free trainer help.

we are going to compare this website to any others website to get good output means result.

- fitness.dk(copenhagen)

- fressfitness.dk(matthaeusgade, copenhagen denmark)

- fitnessworld.dk(denmark)

fitness.dk:

1. time schedule of event

fressfitness.dk:

1. training(schedule)

2. gavekort(giftcard)

3. persional trainer

4. blog

5. question and answer page

fitness world.dk:

concept: we are going to make our concept throw gamification.

1. english language bar: since there is no any english language bar option, we can put this in the menu so that it will be easy to understand by all english speakers. we can add more important or famous language as per demand or need.

2. register/ login: it creates membership facility and persoinal login. also, every users can see the current user logins. ex. how many people are logged in or current user loggin status.

3. promo/click here(visual description): here, we can put the promotional video or visual description of the company. ex. about exercises tools or feedback of the company.

4. offers:  offers can be placed to attract the customers. ex. membership discount or free trail and several fitness discount programms.

5. mobile application: mobile application can be made for the company so that all the users can easily access those who have mobile divices. ex. people will get all the information or updates in the mobile application of the active firma as notification or even they can comment or place there feedbacks using mobile app in order to demand more facilities or reliability that they should gain from the site.

  concept

1.to create membership facilities(register/login) and make a confidence to progress your workout.
(in our gamification concept first user has to login to create there persional profile then they can use our game  to analize thier progress like how they move forward.)

2. give your important time, do the exercise and activefirma will provide to chance to be a good trainer in the future.

3rd of december

after finished to make our personas, senarios, research and concept we have discussed with our supervisior steen. and we also have made some questions to ask him.

our question is as follows

1.
2.
3.
4.
5.

and we also have discussed our personas and senarios with him and we really made wrong way so that his suggested to us you have to follow the company´s what they would like to have their motivation plan on the website and personas and  concept has to be related with eachother. and we really got good suggestion from our teacher and we got to improve our mistakes.

Three ring target according to our first personas as follows:

1. membership facilities
2. an events
3. mobile application

Three ring target according to our second personas as follows:

1. gamification
2. motivation
3. funny

Brain strumming

 some weakness point of henrik website:

1. they used lot of space for the logo
2 navigation bar is not good like to view for viewr
3 they joined text together
4 they have very big text on the website
5 they used to much space for photos, if they like to change photo with slideshow it would be better looks to viewer.

5th of december:

some w