SOSTAC:

1. SITUATION ANALYSIS: in this analysis first we found our task. then we have analysis about this task we have discusing a lots. we did research  among the student those who studing in this programe. we have got a suffcient information about the task. and we have also vidual communication with them we made an interviews.

2. OBJECTIVES:

we found the following points for an obectives step:

- promotion
- oppertunities
- to make a bright future
- will start own business
-  to share the experience with other peoples
-  practicaly work oppertunities

3. stratagy:

- an internet
- get information from the friends
- contact with consultancy
- check the local website study in denmark
- tourist country
- safety country

4. TACTIS:

following points-

- near to copenhage
- reasionable fee compare to other school and campus
- convienent transportation
- crowd free area.

5 .ACTION:

Following points-

- see the website
- click on application form
- then fill up the form
- then send it.
- wait for response

6. CONTROLS :

- think again about programe
- think again deeply about destination

we have  four competitors:


EA Copenhagen Business in Copenhagen
Business Academy Copenhagen North in Lyngby
EA LiIllebælt in Odense
EA Dania in Randers and UCN in Aalborg.



our school website

 

 The following website you can see as our competitors of our school website

Lets take business school from copenhagen areas:

we gonna compare our website with EA copenhagen business in copenhagen

we found the following  points

1. they have very beautiful and attractive website compare to than us.

2. we can get a lots of information of related subject and school.

3. they have lots of photos showing on the website.

4.we can easily find application form.

comparison with Business Academy Copenhagen North  

found the following points

1. they have got also attractive website as well.

2. they have showing videos on the home page.

3. choice of color of website is very nice.

4. they have scholarship facilities. 

we have so many competitors:


Roskilde business school

cph business school

nykøbin campus

slægelse campus


our school website

these are the competitors for our school website......

another competitors from copenhagen 

point of view as a competitors our competitors are more strong than us.

our concept is :

providing quality education with more advance technology in reasonable fee.

Three ring target:

1. quality education
2. advance technology
3. reasonable fee

SWOT ANALYSIS:

1.strengths

- quality education
- able to combine knowledge of commercial culture and innovative
-  build customer relations with peoples from various educational linguistic and culture backgrounds.
-  free education for EU education.
-  more practical study.
- during study working opportunities.

2. weakness

- lack of information
- boring website.
- they have only AP degree program
- confusing about the education
- they do not have many student in this program
- very easy enrollment

3. opportunities

- put some students blog as a reality, feedback
- decrease rate of fee
- can start our own business
- can find million of job opportunities

4. threats

- competitor do this program
- not too much success to get more students as compare to the another program

problem formulation:

Question of problem formulation:

1. how can køge business get popularity get attract more student through our website?

2. who are the actual target group?

3. how can we make the students to use our website?

4. why students have to choose our programme?

flow chart


           

                     

Today we are in 2nd phase in objectives of SOSTAC

we found main point of objectives steps:

- promotion
- oppertunities
- to make a bright future
- will start own business
-  to share the experience with other peoples
-  practicaly work oppertunities

strategy:

- an internet
- get information from the friends
- contact with consultancy
- check the local website study in denmark
- tourist country
- safety country


 As a student view :

all the student can to invite whatever and whereever they want it can be easilier to get them and meet their family members....
for the student they can get good and safe atmosphere..

semester exam

We are doing our semester exam, in this exam we should choose 1 subject out of 3 product. First we discussed with the teacher about our exam theme then we got a final decision to choose our product…..

Our customer is

AP service, hospitality and tourism management 2years program

-        This program is divided into four semester

-        Including practical and theoretical

-        The program has got four subject

-        These are the compulsory subjects:

. methodology

. service organization

. organization development

. planning

. communication

These are the elective subjects:

. service management

. hotel and restaurant management

. tourism management

About research of our product:

We r going to use the communication plan:

SOSTAC MODEL

Today we are first phase in situation analysis of SOSTAC

Situation analysis is an important part of SOSTAC. That’s why we have been done with question about the study in abroad. First we made question for the students who want to come to study here in Denmark, and we did start to ask question from our school koge…

These are the questions:

1.      What is your name?

2.      Where do you come from?

3.      Why did you choose to study in here?

4.      How did you get information about this school?

5.      What is your future plan after finished this course?

We have got an interview with three students… one is European and other two from asia..